[sbarre]

Here's the thing though, they can bundle a free trial period (longer than the default on the website) with every pair of Beats they sell, and they will probably get enough adoption to keep going in the long run.

I forget the stats, but Beats headphones have a ridiculous market share...

[brentm]

I don't disagree with that. The brand is huge and will find a way to at least keep the lights on here but how many people are really going to decide to spend their $9.99 a month on this? Most people won't even pay Spotify $9.99 a month for radio and a virtually unlimited music library since oh yea it's all also available for free.