[esdailycom]

I used to have a newsletter project where I signed people up through a single optin - it was kind of a daily deals newsletter. I grew to 1000 subscribers in no time. Yet, whenever I sent a mailer, there used to be a 2-3% bounce and a 3% open rate - remember, this is from a newsletter that people voluntarily signed up for. I didn't get them from a spam list.

Recently, I started a newsletter for entrepreneurs - this time, I was careful to have double optin. The growth is definitely slower. But with nearly 50% open rate for each of my newsletter, I think I am talking to the right people.

It costs money to send a newsletter out. I use MailChimp and it's not free. What's the point in paying for people who are half hearted subscribers who have bouncing emails? I would rather pay double for people who are genuinely interested in reading from me.