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by austenallred 4526 days ago
It sounds like freemium is the best way to monetize this (although 1500 downloads a day isn't an absurd amount based on the numbers I've heard).

Some ideas:

* Charge for >3 minutes

* Cap number of screencasts on the "free" tier (charge for >x screencasts)

* Watermark/intro is free, without is paid

* Hosted for a fee

5 comments

1500 a day on the mac app store might be considered quite good though? The Mac App Store always seemed less popular than the iOS one.

As far as freemium, they'll definitely have to be very careful with that, because if you're too nice you lose money, and on the flip-side you piss people off lol. Sometimes at the end of the day it works to be a paid app (especially if you're getting free marketing from Apple features).

But beware, once you're not featured, your sales can go close to 0 a day.

I love the app, and I want OP to know that that a watermark is a deal breaker for me.

Without a watermark, I have things I can use this app for. While using it, if I like it and want the premium features then I'll upgrade. With a watermark, I won't use this, and I won't ever upgrade.

There are some great ideas in the thread; watermarking is not one of them.

The other ideas are close to what we are thinking - don't worry watermark is not going to be introduced
Watermark and capping the number of screencasts is going to make free users angry. (and not buy the full version)
* Cap resolution of output video for free tier

* Offer accelerated (OpenCL) encoding for paid tier only. Well, assuming encoding takes much time

* Expire free tier screencasts uploaded to your hosting service. Free tier expires after 48 hours, paid tier lasts forever

More premium features:

export to various formats (flash, mov, gif, html embed, etc)

hosted videos with access control and email invites

advanced editing functionality (captions, effects, audio) and design templates