[jchrisa]

I was just in a budget meeting for the local (Portland, OR) transportation department and asked them if they knew whether when an individual switches from a car to a bike, how much does that impact their budget? They didn't really have an answer. Maybe someone reading this does?

I feel like if you had an answer, you'd be able to use it to drive financing in much the same way this startup is. Very cool stuff, monetizing the "green dividend".

Link to paper by Joe Cortright where I got that term http://blog.oregonlive.com/commuting/2009/09/pdxgreendividen...

[dbenamy]

http://www.mrmoneymustache.com/2011/04/18/get-rich-with-bike...