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by salient 4527 days ago
I don't think that's been their motto since Otellini took over. Look where they are now in the mobile market. Otellini put the profitability of their Core chips above improving Atom in the first few years, even when it came to netbook performance, which was already terrible. Combined with the fact that they forced OEMs to not buy AMD alternatives during the same time, Otellini just didn't think it's necessary to improve the performance of Atom too much.

They only started caring about power consumption when it was already obvious to everyone that ARM is going to pose a threat to them eventually. I think if everyone sees something that's by definition not "paranoia". To be paranoid, you have to see and believe something before others see it.
2 comments
JohnBooty 4527 days ago 

  They only started caring about power consumption when 
  it was already obvious to everyone that ARM is going to
  pose a threat to them eventually.
I'm being a bit pedantic, but it seems to me they refocused on power consumption beginning with the launch of the Pentium M (forerunner of the Core and Core 2 lines) which was released in 2003 and was surely in development several years before that.

Or do you think they were thinking ahead to ARM already in ~2001 or so? Maybe they were... although I think they were thinking about targeting laptop sales in general at that point, not ARM specifically.

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agumonkey 4527 days ago
That's true, the NetBurst syncope made them redesign toward efficiency, but still, the rise of ubiquitous mobility forced another inflection in their TDP curve. And they're still sweating over it since the PC market is shrinking and they need to get their foot in the smartphone/tablet market (see the bay-trail subsidize effort http://liliputing.com/2014/01/bay-trail-tablets-cheap-intels...)
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yuhong 4527 days ago
I think he came from marketing. Remember the Intel 487SX?
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