[newsio]

Going after advertisers is actually an effective method for protesting. The only way a lot of companies "get the message" is when they get hit in the pocketbook.

But is it the right strategy in this case?

I'd be furious if it were my company that was exposed like this. But if it were an internal leak -- as opposed to receiving stolen information -- would the anger be justified? Some publications (the Wall Street Journal and AllThingsD spring to mind) live off of leaked internal documents and tips. No one is going after their advertisers.

How should TC have handled it?