[nikoftime]

This is a very interesting pitch to the consumer: gourmet food/higher quality ingredients at fast food prices.

This is entirely different from the imagined pitch to investors: same food, cheaper production, higher profits.

It will be fascinating to see what they come up with and how they productize - it sounds like they think equipment sales is just an ancillary revenue source or something they "might do later" at present, but perhaps they'll change their minds if and when they have functioning burger bots.