[nthrow]

Before the dotcom era and the mainstreaming of geek chic, programming used to be considered pretty uncool. Men and women who went into it were seen as nerds. For women, more so than men, finding a mate has been seen as part of being able to survive comfortably. So women stayed away from the stigma of programming, lest it lessen their attractiveness. Now, after things reversed and geek chic became mainsteam, the profession's seen as cool. Other professions seen as less cool (trades for example) don't seem to be the targets of the diversity lobby.