[josefresco]

"illusion of an audience"

What about those who use this illusion to drive traffic to their website or front door? Just because you use Twitter for useless chatter doesn't mean everyone else does. Or am I missing the point of the article?

If you spend x hours Tweeting every week and can track it all the way to measurable 'results', you can still get a sense of accomplishment that the author seems to be searching for.

[potatolicious]

Then you're not really using "social media" - you're exploiting the patterns in a service for your own goal. Not that there's anything wrong with this - but you are by definition not participating in "social media" in this case.

Participating means you're using it for useless chatter.

It's the same as IM. I use IM at work for work, and it's a lot less inane than the regular IM I use with my friends.

[yangyang]

I'm not saying there are none, but what 'results' can you achieve from tweeting (that aren't achievable more efficiently elsewhere)?

[sho]

Well I'm saying there are none! Twitter is just a centralised blogging service with a gimmick.