| As a EU founder I think the article misses the two primary reasons Europe isn't doing well with startups. 1) Target market USA: natural target market of 320 million people with a very high level of (disposable) income. Established businesses are happy to buy products from startups. There is a positive feedback loop where businesses try to grow fast and therefore want to outsource the stuff they're not good at so they can focus on their core skills. This means startups can pop up to take care of everything else (HR/Invoicing/Data crunching/etc-as-a-service). EUROPE: you have to deal with dozens of languages and cultures. Although the and Germanic countries are OK with English-only products, the rest of Europe wants their products translated. Salaries are much lower here and businesses are much more conservative. Businesses that grow slowly have to care much more about operating expenses, which means they will try to do everything in-house to cut costs. As a consequence we get the vast majority of our revenue from the US, even though people all across the world try our software. 2) Culture A lot of people talk about starting a startup, but nobody seems to want it badly enough. Perhaps this is because there are so few success stories over here in the Netherlands. People tend to focus on the negative (what if you fail? what about work-life balance? what if you get sued?), but it's hard to say if that matters. The US has only one Silicon Valley. There is nothing comparable on the east coast, even though the east and west coast have a lot in common. If we figure out why Silicon Valley works and other places fail to really take off we should be able to create startup hubs all across the world. |
It might be true that Europe isn't doing well with web startups reaching stratospheric valuations in no-time, but Europe is full of startups doing well, and starting companies in Europe is not particularly hard (co-founded several; been one of the early employees in a couple more). And in many countries you can practically get government grants thrown after you if you put in a minimum of effort into applying.
You have some points with translation, but where you see problems, I see opportunities: Translations can be done cheaply enough that being aware of internationalization issues and cultural issues can create enormous benefits in the form of erecting barriers exactly against US companies. I've worked with a number of US companies on i18n issues, and I've yet to find a single one where the US team understood the European concerns (I still shudder to think of the one multinational who thought that it didn't matter if all their past invoices changed if they changed their invoice template, to, e.g., change their VAT registration number).
I also don't agree with about culture. Well, sort of: What you say is true about the US too. Most people don't want to start companies badly enough. Or they would have. At least a huge number. Lots of people do though, we just don't have a single geographical area as small as the valley where it's all concentrated.
There are hundreds of internet startups in London alone, for example.
And I don't buy that you have so few success stories in the Netherlands, though perhaps you're not aware of them as they're not in "as hot" sectors. E.g. consider Bibit - a payment processor funded in Bunnik, that was acquired by RBS and merged with (London founded) Streamline/WorldPay (who has also acquired half a dozen other European startups in the payment space over the years), just to take one of the top of my head that I've personally dealt with. (And a bunch of the people from Bibit are now behind Adyen - another Netherlands based payment processor startup)
Though there is definitively cultural differences. The "fail fast" approach that many in SV takes is definitively less popular, not least because in many countries here for many types of jobs, having a failed company on your CV, at least as a founder, is seen in a more negative light. And this probably explains a lot of the perception too: Many European startups takes longer to grow big and may never even aim to grow as big as an equivalent Valley startup, and so may often be seen as a medium to big established company by the time mergers and acquisitions happens - it's easy to fly below the radar for the entire lifecycle of the company as an independent entity.