[chrismorgan]

I look at the article and instead say “well played, Freshdesk—well played!”

It doesn’t look to me that they’re looking to get acquired at all; they’re just making very good use of a rare PR situation which could much more easily, but much less effectively, be ignored. If I was a contented Freshdesk customer I would expect to be very pleased by such an article which gives such assurance that they’re not going anywhere. (As it is, I’m not a customer—but I do like the look of their product and would recommend trying it if such a need was coming up in anything I was involved in.)