[canterburry]

I don't know at what point in the lifecycle your app is but I often have these breaks in development when anxiety about what I am building subconsciously creeps in. This often happens over vacation breaks when I've had time to process and suddenly start doubting the idea, the execution, the potential etc. It's as if by not completing it, I won't have to face the failure of it not selling.

As an engineer, I also find myself less interest in a project when its main technical difficulty has been solved. It's as if my brain says: "great, we've built it, it works...was fun...I am bored with it now". Reaping any financial reward from the work doesn't really seem sufficiently motivating to keep my brain interested.

However...both of the above scenarios are often solved by the slightest hint of a challenge. I.e. Could I squeeze 10% more performance out of module X by Y...or...how many signups will I get from a tweet...?

Simply posing myself some challenge to which I truly don't know the outcome often gets me right back in.