[phantom_oracle]

This isn't exactly something you are facing in isolation.

I think a majority of people who write code and want to be tech entrepreneurs face this.

I myself call it: "Build it and they will not come".

I think I will dedicate a blog post to this issue and I will try to use some methods to resolve this issue.

Mainly though, from a philosophy I learnt from a career coder: I'm building it for myself to use or just for the sake of it

The above is a great way to churn out 'dumb' projects purely for the sake of building them out. Carry that momentum to the startup, if it fails, it fails.

This also makes me wonder about the mantra of some people in tech circles urging founders to "fall in love" with their startup.

This is actually a very interesting discussion. Kudos to you for being brave enough to admit that: I like to code but I just don't know what the fuck I am doing anymore.