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by jackgavigan
4532 days ago
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Besides, stock price isn't a good measure of de Castro's performance. Advertising revenue is better. Over the past year, Yahoo!'s advertising revenue has declined while its competitors' have grown. Facebook took the #2 spot in US digital advertising revenues (Google is #1) from Yahoo! last year. If Yahoo!'s advertising revenue had grown increased at the same rate as, say Google's (up 15% over the past year), revenue would have been ~$600m higher. It's interesting that de Castro started out at McKinsey. The book 'Dangerous Company' portrays McKinsey consultants as Powerpoint jockeys who are great at formulating high-level strategy but not so good at actually running businesses. Perhaps de Castro benefited from a rising tide at Google but lacked the turnaround skills required at Yahoo! |
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