[panacea]

"Blackphone is re-shaping the landscape of personal communications. Pre-ordering begins..."

How is it re-shaping anything before it's started shipping?

[yitchelle]

"Pre-ordering begins..." is letting folks their idea validating strategy. I wonder what the threshold is going to be, 100, 500, 1000 or more pre-ordered phones.

[rbanffy]

It also helps to build a list of people who have something to hide ;-)

[izolate]

Come on, this can't be the first time you've encountered shitty marketing lingo.

[jlgaddis]

They should have s/re-shaping/disrupting/g if/when the referrer is HN.

[notdrunkatall]

Do you even marketing, somewhat obtuse bro?