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by wonderyak 4545 days ago
Oh, the process (as normally done for the past decade) is completely broken. Thats one of the reasons that the groupthink behind "PSD to HTML is Dead" is important in spite of how hyperbolic the statement is.

There is always an adjustment period throughout development, however just a simple understanding of the medium would eliminate all but the toughest of these problems.

For as long as I've done this I have mostly worked with designers that started in print, have zero to very little experience in working with the web and do not care to learn.

It is not just the designers who hold blame here though as the instituions which employ them do not require anything more than they've done their whole careers.

Combine that with the fact that a lot of these designers are expected to design for both print and screen, it creates a situation where you cannot expect someone to know all of the nuances of both mediums. When this happens, things like declared text sizing is important in the PSD because thats how they set up their print files too. Everything is implicit.