[rwhitman]

I swear I feel like I've read a version this article once a year since the advent of CSS. This is a naively utopian vision of the future. The designer/developer is a very rare breed outside of the HN community. Most designers can't / won't write markup or CSS, and most developers are piss poor designers. The design->planning->building segmented workflow will always exist, as it has in all engineering disciplines since the dawn of human civilization.

[muglug]

As much as the idealist in me would love to disagree, this is the fundamental problem.

As stated elsewhere in this thread, agency clients are used to a diet of static Photoshop mockups, and I can't see that expectation changing anytime soon.

What might change are the tools - it's in designers' interests to save time, and tools that allow designers to create mockups for different screen sizes whilst still maintaining the flexibility of Photoshop are beginning to emerge. But it'll take a few years, at least, for those tools to reach maturity and enjoy widespread usage.

[riffic]

there are usually two approaches to a problem: top down and bottom up. PSD -> HTML is a top down workflow.