[product50]

Microsoft search share is around 18% in US and a number of those searches are local (Apple has none of those). Additionally, they have a growing number of Windows 8 devices which they will be using for local/maps and train their models. I have used Bing maps and though it is not as good as Google Maps, it definitely holds up against Apple Maps.

To your initial question that if there is any company which could have built Maps or Siri, Microsoft is more than a good answer. You can try to get really nitpicky on this but it is what it is.