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The one thing the web has going for it is anyone can really make a webpage and essentially do whatever they like within the parameters of html, css, jscript etc. That's a pretty wide open nert (pun intended).

I can definitely see semi walled gardens going up as communities and user services. The benefits can be a greater more controlled user experience.

But even that said, web technologies are evolving and the web as a mobile option is still a bit in its infancy (aka you can still get a lot of web pages that look terrible)