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by ctrl 4535 days ago
This post seems more based on emotion than anything factual or statistics.

Real Talk, when infinite scrolling is bad:

1)When it moves your page location up when loading more.

2)When it loses your location because you clicked on a link.

when infinite scrolling is good:

1) Not clicking load more or next.

Also, Facebook already tries to show you what's important and it already gets users panties in a bunch because they don't understand edgerank.