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by notastartup
4534 days ago
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that's a very good answer. product is only part of the big picture. for arguments sake, what if a user can only send to 2349 people instead of the 2500 people, would it make them turned off because it didn't do the job completely 100%? is the job "2500 emails and no less"? I wonder if this is an optimization vs a fundamental necessity for the user. would pricing scheme matter to a non-consumption individual? A) pay as you go B) pay monthly for 10,000 emails a month? |
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If 1 user needed 2501 emails and your plan only offered 2500, then chances are they would be at least a little turned off.
Pricing is really important. If a 0-3000 person list at MailChimp was $20 per month, but Constant Contact tier required (2000-10000) $50 per month, the user could say something like "MailChimp solves my problem for $20, CC is $50. I can't tell the difference so I'll go with the cheaper one."
Again, though -- I doubt there is much focus on targeting competitors' users, but are competing against the user not knowing of their existence.
MailChimp's free tier allows up to 2k list members. They know most people with lists that small won't pay for a solution. As their list grows, MailChimp can ride their success into a paid tier.