[luccastera]

This is smart. After the contest, anytime you search for one of the terms in their dictionary on search.twitter.com, then @engineyard will show up (assuming there are a lot of entries).

All they have to do is make the dictionary include terms that potential engineyard customers might search for on Twitter.

[johns]

Not exactly 'anytime' since Twitter search history doesn't go back that far. I can't find the link now, but I'm pretty sure it only searches up to about 30 days back.