We looked closely at Campfire before we started, and it's certainly the offering we've found that's the closest to what we're shooting for.
I think the target audience is one of the big differences. 37S, as usual, is targeting small teams with simple needs, and doing so with a diverse set of complimentary products, including campfire. They're doing 80/20, and doing it very well.
We're focusing on chat specifically, and we'd like to add a lot more depth--background room notifications, sophisticated group/room access rules, LDAP/AD integration, marketing ourselves to medium-sized organizations (several hundred users/company) that have higher standards when it comes to integration with existing systems, management ease, etc. We're shooting for a more complete solution.
So, I think Campfire is one comparison where recognize we're competing along a difference of degree, not really a difference of kind.
I think we do see Campfire as direct competition, but we believe this market to be largely untapped. As jamwt mentioned, we do serve a slightly different audience. I think (and hope!) that as more people start recognizing how useful this type of application is to their organization, some portion of them will choose us over Campfire.
I think the target audience is one of the big differences. 37S, as usual, is targeting small teams with simple needs, and doing so with a diverse set of complimentary products, including campfire. They're doing 80/20, and doing it very well.
We're focusing on chat specifically, and we'd like to add a lot more depth--background room notifications, sophisticated group/room access rules, LDAP/AD integration, marketing ourselves to medium-sized organizations (several hundred users/company) that have higher standards when it comes to integration with existing systems, management ease, etc. We're shooting for a more complete solution.
So, I think Campfire is one comparison where recognize we're competing along a difference of degree, not really a difference of kind.