[conductrics]

I read GEB as my subway book, back in 1999 (during a work stint in Paris), during my daily commute to work. Years later, when I was looking for a change, I started thinking about GEB. Even though I had no CS background,I decided to apply to a few AI programs and wound up going to the University of Edinburgh for an Msc. in AI in '05. Now I am a co-founder of software start up that applies reinforcement learning, a method from ai -lower case ;-) to conversion optimization. Obviously, I can't say if you will find it a worthwhile read, but I do look back on it as a significant influence on a major pivot in my life.