[bsgreenb]

Almost every term in marketing/sales is imprecisely defined and most writing in the field seems to be around making things more complex and vague than they need to be. Kind of like the postmodernists, it's as if they want to convince you that there's some extra layer complexity which only they can understand.

[fleitz]

And if you've watched nerds sell you'd agree that there's some extra layer of complexity which only marketers understand.

If you haven't read them you may enjoy Deschooling Society by Illich or The Spectacle of Society by Debord, though Debord gets a little postmodernist/heglian at points.

http://www.arvindguptatoys.com/arvindgupta/DESCHOOLING.pdf

[bsgreenb]

Nerds' general inability to sell isn't because they don't understand marketing lingo, but because they lack an intuitive sense of people/markets. Inconsistent and vague buzzwords do nothing to bridge that chasm.

[true_religion]

Maybe its poor semantics, but I'm not really sure where this nerd/marketer divide is coming from.

One of them is a type of person/personality and the other is a job description.