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by kaliblack 4539 days ago
1) Use industry averages for your target market based on studies or your own surveys

2) Show how you've worked out the value (e.g. 1000 reports = 20 hours saved. 20 hours x $100 (wage of target users) = $2000 value generated)

3) Use conservative figures and say 'get value from X' OR use higher figures and say 'get up to X value'