[toki5]

I totally agree with this. Knowing absolutely nothing about Hacker School, it was a great surprise to me that their customers aren't students and that they are uncomfortable with calling themselves a school in the first place.

The thing is, I was very comfortable in my ignorance, because "Hacker School" has an extremely strong connotation that I didn't really have any interest in, and so I didn't go and look to their webpage to find that they're actually a "writers' retreat for programmers" -- which sounds MUCH more intriguing to me!

If they had instead gone with some acronym or made-up word or something to which I can't immediately assign a definition, I'd have taken the time to learn.