[purereason]

I know it's hard for companies to admit it when they make mistakes / fail, but I think it's important that they do. There's always the risk of litigation etc.. but I think that at the end of the day, given that you can't undo the past, it's always best to come froward and apologize. I know it's talking from the sidelines, and there are probably a lot more considerations that go into it, but as a consumer I do feel better about a company that fails and then takes responsibility for it.

[unreal37]

I don't think Snapchat has admitted to any mistakes. What they have said is they are sympathetic to users who have had their data stolen by hackers.

They are using the word sorry in the "we are sympathetic" sense, not the apology sense.

Sorry you feel that way. Sorry your kid got sick. Sorry your car got broken into. The classic non-apology apology.