[jamiequint]

"If the user did not sign up, it is either because they are not the right target OR you suck at explaining how your product can give them what they want/need"

This is flat-out not true.

Aggressive signup often increases #s across the board from signup all the way to engagement and purchase. Were these people not the right target? The fact is that aggressive signup leads to increased signups which gives you more time to explain how your product can give users what they want/need (which is always hard to explain to all possible users on a single landing page), ignore it at your own peril.