[taeric]

Well, in that case it makes it even more amusing. They are paying to get the ability to post a story, but aren't even following it. It would be one thing if they posted some sort of rebuttal, but posting a "best practice" style thing in obvious violation of it is rather amusing. (Granted, it is not a criticism of the article.)

I do think there is still more handwaving in the article than I'd care for. In very few cases was it a small change in font that made a difference. And, even then, it is still artistic in nature. Pretty things make people more trusting and happy. Some fonts are prettier than others.

[toggle]

To be fair, the three sites the author holds up as good examples (Medium, 37signals' blog, and Zen Habits) are not being run for a profit. Having to monetize a site does make it much harder to keep the layout clean -- ads are supposed to catch your eye, after all.