[coldpie]

> 2. Pick a font size bigger than 12pt

> However, as more reading shifts to digital and screen resolutions improve, the way we read content is changing. Many designers mention that 16pt font is the new 12pt font. A recent study has also shown that larger font sizes can elicit a stronger emotional connection.

This is an interesting one. I have actually found myself frequently using the zoom-out feature of web browsers to make the font type smaller. I viewed the Kickstarter "2013 year" slideshow that's been making the rounds at about 20%, because I found the huge font they used extremely uncomfortable to read.

I didn't zoom out this particular article, but playing with the zoom level, I find 80% works about best for me.

I wonder why I feel so differently about this issue than current designers do.

[coldpie]

That aside,

> By changing the font and increasing it’s size, our email content felt much better.

bad grammar can ruin your article faster than any font choice :)