[jCanvas]

I would agree that the media do jump on anything that sounds like it is the fountain of youth and hype it up. Obviously everyone over 40, like me, would love to think some pill is going to give them youthful characteristics such as improved learning ability.

But...I also blame the academic journals. Why is it published in the current form when the study was only completed by 18 people. How come the peer reviewers did not insist on toning down the over hyped conclusions. Maybe they should have gone further and refused to publish until a more extensive and reliable follow up study was performed.

In short, the academic world has to stop publishing such marginal results before we blame the media for picking them up and adding another layer or hyperbole.