[pherk]

This is so cool. It lets Facebook amass a massive amount of data about customer whereabouts and whatabouts. The incentive for merchants is quite compelling. However, Facebook needs to do a damn good job to convince the customers to use it.

[jmathai]

Really? I don't think they do at all. I know for certain that if my wife were at Starbucks and had the option of "sign onto wifi using Facebook" that she would happily do it.

[kmfrk]

I don't know about that. Looks at Google DNS. The convenience of circumventing regional restrictions on things like The Pirate Bay often are enough for people to convert.

I think it's going to go down rather well, assuming the shop owners have the savvy to implement it.

[smackfu]

You connect to the wifi, it sends you to a login page with a Facebook button. You click it and you get access. Not too much friction for the customer.