[triptychs]

The thing to remember here is that people are changing USD > BTC, paying with BTC, and then that BTC is going back to USD. What's the point? This accomplishes nothing other than allowing Bitcoin exchanges to collect tx fees between customers and Zynga. It's non-conducive to adoption.

On the other hand, if Zynga were holding BTC, paying employees in BTC, and those employees started consuming with BTC, then they would actually be "using" it. Otherwise it's the same exact thing as punching in your credit card details.