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by blauwbilgorgel 4549 days ago
I want to give both Rap Genius and Google the benefit of the doubt.

I like to believe that Google checked the link profile again and found a large amount of low-quality links removed. Google would not remove a penalty if the spammy links were still abundant. So that they are out of a manual penalty is justified.

Rap Genius showed good intentions to comply with the guidelines. They went out of their way to clean up their act. These were no doorway pages or elaborate linking schemes with their own servers. It was a Linking Bieber Scheme that is considered greyhat in the industry, and after this, will probably be less popular.

This was a large and visible PR drama. Of course both Rap Genius and Google were on top of things. Google never stated that this was to be a month-long ban. We don´t know how those thousands of other sites were penalized. Maybe the large majority is so spammy/crappy that they simply won´t rank near the top with their spammy links removed, on the merits of their content and audience alone. For sites that are entirely build on manipulating SERPs, then yeah, a Google penalty can seem permanent. To me, that is an ok thing.

About the connections. Sure they help. I don´t see what is wrong though with leveraging your connections when there are millions on the line. Maybe a connection humbly asked: Hey, we effed up, how can we restore trust? This thread makes it sound like the connections pressured Google into removing the penalty. That seems unlikely if we all give the benefit of the doubt.

1 comments

This was not greyhat. This was blackhat. Paying money for inbound links on keywords that trasnfer page rank (don't include NOFOLLOW) has been blackhat for a LONG time.
It was Panama hat. Rap Genius did not pay money, they offered a tweet. In a crude and obvious enough way to be a little scheme-y. Which unfortunately for RG was picked up in the media.

"even I was scratching my head to figure out if this was actually a Google violation or not. Rap Genius’s apology post had the company deciding itself that maybe it violated guidelines that links should be “editorially placed." - Danny Sullivan.

At least now we know. This is blackhat.

Paying with a Tweet from an account with a large number of followers (which definitely has value) instead of money is still paying. At best, it's basically a link exchange, which is also not allowed.