[nraynaud]

On a side note, in traditional designation of gender roles in many cultures the women handle the family money, or do the sales (for example the man does the harvest and the women does the sale at the market). Which I think could be leveraged when it's time to break the mold.

Traditional gender roles has been exploited in education in some part of the world for example. They decided to focus on little girls going to school, since they will be the ones caring for the family later in life, they will be the one spreading the knowledge to the kids, so if there is a choice is to be made, it's more efficient to send a girl than a boy to school.