The app and hardware are nearing completion, but we wanted to allow those interested enough in the product to get their hands on it before anyone else. All contributors will receive the perks they have requested even if we do not meet our 50k campaign goal.
From what I can find around the web it looks like the $50k is to get the version 2.0 ready. They've raised about $150k already to make the app and mount in beta so it looks like if you contribute you'll get your perk which is good.