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by pnathan 4545 days ago
> If there’s any ‘growth hack’ that worked well for us, it’s been product integrations with successful companies. Early on, we looked at other companies with whom we shared mutual customers and with whom a product integration would be mutually beneficial. We built integrations with New Relic, Datadog, Pingdom, Librato, TempoDB, Heroku, and HipChat. Now, our signups love the fact that they can hook their status page up to their their existing tools with only a few clicks.

Lesson: integration and playing friendly with others is huge for B2B.

3 comments

agree and would also add "big players are the most important ones" like for example newrelic, these guys have all the resources, man power, tools and "the audience" which in turn helps statuspage a really LOT in getting more customers compared to a decent player who is "less well known"
Agreed. That's been our experience as well. As an early stage startup, you have to take your product where the customers are, before they start finding you and coming to you. Id blogged about it here: http://blog.nudgespot.com/2013/08/our-experiences-from-hacki...
Did you work out any type of affiliate partnership? I'm curious because we've recently integrated with a few large, well known industry sites that compliment our services. We've seen a small traffic bump from this but no sales. Just wondering your strategy in acquiring new customers/conversions with this strategy.