> If there’s any ‘growth hack’ that worked well for us, it’s been product integrations with successful companies. Early on, we looked at other companies with whom we shared mutual customers and with whom a product integration would be mutually beneficial. We built integrations with New Relic, Datadog, Pingdom, Librato, TempoDB, Heroku, and HipChat. Now, our signups love the fact that they can hook their status page up to their their existing tools with only a few clicks.
Lesson: integration and playing friendly with others is huge for B2B.
agree and would also add "big players are the most important ones" like for example newrelic, these guys have all the resources, man power, tools and "the audience" which in turn helps statuspage a really LOT in getting more customers compared to a decent player who is "less well known"
Agreed. That's been our experience as well. As an early stage startup, you have to take your product where the customers are, before they start finding you and coming to you. Id blogged about it here: http://blog.nudgespot.com/2013/08/our-experiences-from-hacki...
Did you work out any type of affiliate partnership? I'm curious because we've recently integrated with a few large, well known industry sites that compliment our services. We've seen a small traffic bump from this but no sales. Just wondering your strategy in acquiring new customers/conversions with this strategy.
"At the bottom of every status page, we include a small, “Powered by StatusPage.io” link. While we felt uneasy about this at first, one of our mentors encouraged us to include the link and it has worked incredibly well...
One-third of new signups and customers originate from our existing customers' status pages."
Love it. We've had a few moments like this at Paydirt (http://paydirtapp.com/). As engineers, we tend to have hangups about little details like this that customers genuinely don't give a second thought to, and they can be a means to massive (and multiplicative!) business wins.
Now you're talkin! When you first posted the $5k/mo blog, I was like "ok, that's better than nothing, but let me know when you've got something that can support employees". At $25k/mo you're definitely well on your way there! At $100k you've got a $1m+ business, which is great.
I noticed on your signup page there are a few company logos being cut off for me. Seems to be some excess margin on the h5 element that is forcing the logos into the border.
Lesson: integration and playing friendly with others is huge for B2B.