[WA]

Your growth hacks don't have to be new, certainly not. My point is about communicating in an authentic way and how communication defines the user experience. My bicycle example talks about exactly the same thing and I had two completely different feelings DESPITE being aware of the hard facts.

In my opinion, you under-deliver by making false promises. Your goal should be to over-deliver by giving the user more than he expected. Your slide deck stays entirely the same, it's just about the expectations you set beforehand.

If you're open to suggestions, I'd love to see if you performed two A/B tests on userapp.io:

1. Take different photos of you guys where they look older. You look young. There was once a post on HN about a guy who split tested his profile picture on oDesk or something like that and gave himself an artificial beard in Photoshop. Result: More contacts, more jobs.

I wonder if the photos make a difference in your case and I would be happy to read about the result in one of your slide decks.

2. IMHO you got your coffee-pizza-beer comparison entirely wrong. 650$ is a lot of pizza. Exactly. So the service must provide a heck of a lot of value – more than if I put two coders of my business on a few night shifts to implement the same functionality (or use frameworks that do the same) and supply them with unlimited pizza for the rest of the year. Your goal is to give a feeling that 650$ is a steal by comparing it to something more expensive, not by comparing it to something that is cheaper and valuable as well. I'd kick the comparison altogether. People have their own mindset for comparing prices.