[skunkworks]

The words we use have a hidden subtext that reflect our unconscious biases. Strangely, using different words to frame an idea is often enough to break through many distortions and biases. It's a mainstay of cognitive behavioral therapy.

And as it relates to the business of building software, which is a tricky and hard thing to do, having a positive outlook and focusing on the end possibilities rather than oncoming challenges is a better attitude for long term success. If you're the type to get caught up in the challenges of implementing stuff, you spend a lot more time saying no and less time finding clever ways to make it a yes.