[veemjeem]

Obviously one can also make that same argument for electric cars like the tesla, or SSDs when they were first released. The intel X18-M 80GB SSD was $700 when it was first released in 2008. New tech always starts out with low demand and high price.

[stefan_kendall]

SSDs have the exception that they make me more effective at building product, which pays for the investment. I can't say the same for a pair of pants.

[veemjeem]

For hackers, pants are not so incredibly useful. However, I'm guessing this company is not targeting computer professionals as their target market. If you're doing long distance cycling or you're a backpack/hiking kind of person, I'm sure odor/water resistant pants would be highly useful.