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by antr
4545 days ago
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This is a great example of a startup not running their numbers due to the lack of a business plan, running the numbers post-Kickstarter campaign after thousands of people have pledged and millions of dollars raised, and finding out that their economics do not add up. Now they are backpedalling on their promise, leaving 95% of their current/future customers with a really bad experience. Had it been a SaaS business, I don't think this issue would have escalated as much, but given a sense of "ownership" is involved, users are not that happy; and it's understandable. Add to that that users don't have their encryption keys, but SpaceMonkey, a US company, has them... both issues mixed make a great backlash cocktail. I personally see this business opportunity as one BitTorrent Inc. should make the most of it. They know the protocol, they have the distribution, surely there must be an off-the-shelf a la RPi solution, with great reliability/redundancy that could be taken mainstream. |
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We simply believe that the offering we are now giving to new customers is better in most ways than the one we gave to Kickstarter backers, so we wanted to let them in on the sweet action too, at their choice.
And to say thanks for backing us early, we threw in an extra 6 months of service ($60 value under their current plan), free, if they took us up on the offer.
We thought we were being cool about this, and the vast majority of our Kickstarter backers do think we are being cool about it, voting in support of this offer with their very real dollars by upgrading.
Those who are upset by this offer are very few in number, and we've offered refunds to all of them.
What else do you think we should do?