[meritt]

It's a tongue-in-cheek reference to Kevin Rose's idea for a writing/blogging platform.

https://www.youtube.com/watch?v=N6UW0JY5PUs

[krapp]

I know, so was my reply. Watching a writer's face while they write is probably about as captivating as watching paint dry in a dark room.

[avalaunch]

I think the OP agrees with you and was being sarcastic with his comment.

It made me chuckle regardless.

[RBerenguel]

For a moment I felt enlightened. Nah, next year