[steve_barham]

Seems a somewhat low barrier for entry, if a 'design concept' consists of putting an action button on a notification.

[TazeTSchnitzel]

Especially since that's literally the only thing the video shows. It does not even elaborate on the concept and shows only one example.

[Touche]

And it fails to solve the biggest problem with iOS notifications; they cover up action buttons at the top of apps. People who get lots of notifications complain about this the most.