[sneak]

This has nothing to do with iOS or iOS8 - somebody's just using Apple's brand (presumably unauthorized) and design language to push traffic to a UI concept they threw together.

Also, his "action button" idea already exists and is implemented (although if he's having trouble knowing that perhaps they need to work on discoverability) - it's the whole notification banner. Click anywhere on it to reply to an iMessage/SMS.

I want my 100 seconds back.

[k-mcgrady]

>> "This has nothing to do with iOS or iOS8 - somebody's just using Apple's brand (presumably unauthorized) and design language to push traffic to a UI concept they threw together."

It's their concept of iOS 8 hence the word 'concept' in the title. They aren't trying to trick you into believing this is iOS 8.

[sneak]

Why use the iOS name or version number at all, then?

[kracalo]

iOS 7 is out and now people are trying to do concepts for next iOS release probably iOS 8 like they were doing for iOS 7. I dont see anything wrong here, it`s actually good suggestion.