[julianpye]

What surprises me always is that people act as if Glass was the first of its kind. The tech has been around for ages and actually Glass is very poor in terms of its holographic projection technology. What is new is that Google is the first company who is really serious about this and has the guts about it flying in the face of negative publicity, not shying away from its weirdness for many people. I led an AR/VR project at Vodafone using Sony's far superior tech with local startups and the project while technically successful didn't make it past the prototype stage. All there is: Google has really high innovation reputation, they can shape the market even if it 'feels weird', that is why the article is spot on saying it 'will help grease the wheels for social acceptance'.