[dzhiurgis]

How is this different from Google charging bit guys for blackhat SEO, while those who don't pay - are penalised?

[orthecreedence]

Because Google doesn't have a monopoly on search. If you don't like the results, don't use Google. However, if you don't like your ISP, generally your only option is to move to a different city/state.

[dzhiurgis]

It's not a monopoly for me, but it is a monopoly for those who want to appear in search.

It's not a monopoly for products, it's a monopoly for clients.