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by Theodores
4554 days ago
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My ISP - Virgin in the UK - has a transparent proxy cache for streaming video sites. If I want to watch an episode of Breaking Bad then it is there, instant. However, that 1992 B-side tack with 200 views 'buffers' for a while. That probably is because it is not cached down the road or further upstream at some Akamai CDN. It probably has to come straight from the heart of the GooglePlex, Sergei's very own hard drive... Given that most people watch what they are told to watch, i.e. the same stuff as everyone else, and, since almost all of that can be cached by the ISP, why would they throttle? The final mile I pay for, I could buy the basic 'throttled to 5Mbs' service but they kindly let me pay for a sensible level of bandwidth. How is this throttling thing different in the USA? |
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Because they want to slow the demise of their television business unit. Many of the telcos here in the states not only also offer cable television service, they also directly compete with Netflix (http://latimesblogs.latimes.com/entertainmentnewsbuzz/2012/0...). If they can make Netflix slower than the Comcast online offering (and they can), then more users will often choose the Comcast offering, even if it is inferior in every other way...and, most nefariously, the consumer probably won't know why Netflix is "so slow" and Comcast streaming is so fast.
In short, Telcos want the ability to kill their rivals, without having to provide a better product. They succeeded in doing so during the 90s on the broadband Internet front (there used to be thousands of independent ISPs in the US; they were killed by the telcos abusing their monopoly power, it's a story I've told here before, and so won't go into again).