The Free Market of libertarianism reknown doesn't exist and can't exist. For such a market to work, each participant needs perfect information and capacity. If you've had any involvement with business should be enough experience to understand that there's no such thing as perfect information once the product is more complex than say, an orange, and even then it'd be a stretch (grown where? what pesticides? which labour? which transport company? where are all the other places I can purchase this orange? ...)